Your product marketing partner

Helping startups turn product marketing from a gap into growth.

Build, launch, and scale winning product marketing programs.

Get in touch

About me

As a fractional PMM, I help SaaS and PLG startups grow through strategic and tactical product marketing programs.

Working with me gives you

Effective product marketing strategies and deliverables
Lower costs vs. full-time hire
Faster time to value with results in weeks, not months
Deep industry expertise: B2B SaaS, PLG, Fintech, GTM software, E-commerce

acquired by FedEx

My expertise

I bring deep expertise across the product marketing lifecycle and working with SaaS and PLG startups that are building, scaling, and launching new products.

Customer and market intelligence

Market and competitive analysis
Customer journey mapping
Define your Ideal Customers and Buyers
Customer, prospect interviews

Messaging and positioning

Message and narrative workshopping, testing
Custom frameworks
Updates across all of your assets

GTM strategy and launches

GTM playbooks
Product documentation
Sales enablement and collateral

Customer evidence

Content and collateral

Partner marketing
best practices

Case studies
Proof points
Customer references

Pitch deck, sales collateral
Website product and solution pages
Thought leadership content
Demo videos

Strategy and planning
Co-marketing
Relationship building

Get results quickly with flexible options that meet your needs.

Let's work together

Fractional

For startups looking to fill a long-term, temporary product marketing gap.

25-30 hours a week per month, minimum 6 months.

Advisor

For startups looking for strategic and tactical support for a specific scope of work.

15-20 hours a week per month, minimum 3 months.

On-demand

For startups looking for quick, expert help on a discrete project.

Up to 10 hours a week, minimum 1 month.